For example, “Campaign 2 (Holiday_test)”. We’ll append the suffix to all of your test campaigns. Label your test campaigns with a suffix to differentiate it from the original campaigns.We’ll display the campaigns you selected and automatically create the experiments. Choose the original campaigns you want to test in your experiment.Your experiment shouldn’t share the same name as your campaigns and other experiments. In the “Set up the experiment” section, enter the name of your experiment and description (optional).Select Custom experiment(experiment with multiple campaign optimizations for any campaign) and click Continue.Click the plus button at the top of the “All Experiments table” and select Custom experiment.Click the Campaigns drop down in the section menu.In your Google Ads account, click the Campaigns icon.If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for. To use the previous design, click the "Appearance" icon, and select Use previous design. Note: The instructions below are part of the new design for the Google Ads user experience. As your experiment runs, you can monitor its performance.In Display campaigns, we always use cookie splits to ensure that users only ever see the experiment or your original campaign.You can then decide if you want people to see only your experiment or your original campaign, or show people both randomly. These experiments can help you see which campaign version performs better. For Search campaigns, you can also split your experiment by a cookie-based split or a search-based split. You can decide what percentage of your original campaign’s budget that you want to allocate to your experiment. You may want to schedule your experiment to begin in the future to prevent your experiment from beginning before your ads have been reviewed.
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